Hi all!
For those of you who find these updates interesting, I just wanted to share that we have completed- and are currently having photographed my latest collection, Fall/Holiday 2010. We took the brand new collection to NY this past May 3-5 and it had an outstanding reception from all clients. This was our strongest market EVER, and the response was positive, energetic, and self-fulfilling for me. Stores seem to be performing well with it- selling out of their stock quickly, following a very strong series of trunk shows (we actually conducted 15 major events between markets in Atlanta, Dallas, and NYC, and our store's trunk shows since the beginning of January, in just 4 months). Atlanta is a new market for us, which we will be participating in 5 times per year with Ambrosia & Co., in addition to our 5 Dallas markets, with Thirty2Thirty, and 3 New York shows per year (independently). I am wiped, to say the least, but am definitely seeing the rewards of all the hard work from all of us here, including our jewelry makers (3, of which are brand new), Jordan, and Andrea, my assistants who literally hold me up, and Jessica, our public relations representative.
Of all the amazing highlights of the recent NY show, I have to say, when the Cosmopolitan Accessories Director, Brooke Lucks, walked into my booth with my earrings on and stating what a huge fan she was, I was reminded why I work so hard! Which brings me to thanking Jessica George, my public relations representative, who has also been a busy bee, getting us into tons of local press, InStyle (several times), and coming up, Cosmopolitian, Real Simple, and InStyle (they love us)!
Andrea Glanzer, Jordan May, Jessica George, and all of our workers are constantly reminded how important they are to me, our now flourishing business, and in the general karma of Amanda Sterett Jewelry Design, LLC. I can design and create an amazing piece of jewelry, but these women are the reason for our forwarding success. I toast them, daily!
So cheers to all of us: the fans, family, and friends- stores who represent us, the workers to make all the pieces, and everyone who truly support and believe in my work.
It would not be possible without you,
Amanda